Guerrilla marketing - 5 inexpensive ways to get noticed

Guerilla marketing by big business

I love guerrilla marketing. It can be a great way for small businesses to get some attention without a huge budget. All it takes is a little creativity and a sense of humour.

...continue reading "Guerrilla marketing – 5 inexpensive ways to get noticed"

Do you ASK your customers to share on social media?

Sharing on Twitter
This company asked me to share a photo, on Twitter, of our butterflies when they hatched. So I did.

It’s estimated that a third of the world’s entire population will use social media by 2020*.

Just think about that for a second. That’s 2.95 billion potential customers, all linked together, sharing information every second of the day.

And I’ll bet that the vast majority of your customers are among them. They're chatting to friends, writing witty comments on photos, reading blog posts and sharing information about products they like.

And it’s this last bit, 'sharing information about products they like' that should have made you sit up and take notice. ...continue reading "Do you ASK your customers to share on social media?"

The impotence of proofreading

Colston Hall proofreading fail
Colston Hall, Bristol. Have you spotted the proofreading fail yet?

I've had a few embarrassing proofreading incidents in my time.

The worst, a good few years ago, was when I offered to make some invitations for Hubbie's parents (he was only my boyfriend then, so I was out to impress). ...continue reading "The impotence of proofreading"

Why you should perfect your elevator pitch TODAY

Help! I'm an unprepared freelancer, get me out of this elevatorI had often heard the advice ‘practise your elevator pitch’. But it was one of those things that kept getting pushed down the to do list. To be honest, coming up with a rehearsed speech about who I am and why I’m great sounded quite frankly horrific. But after a bum-clenchingly embarrassing experience at the pub, I’ve reconsidered my opinion. And here’s why, as a small business owner, you should too. ...continue reading "Why you should perfect your elevator pitch TODAY"