Keep your customers happy: Remove the pips from their lemon

Years ago, my copywriting tutor said to me:Take the pips out of your lemon

"If you’re serving fish and chips with a wedge of lemon on the side you should always remove the lemon pips. Not that anyone will notice that you have. But they’ll sure as hell notice if you haven’t.”

And she was right. ...continue reading "Keep your customers happy: Remove the pips from their lemons"

Why you should perfect your elevator pitch TODAY

Help! I'm an unprepared freelancer, get me out of this elevatorI had often heard the advice ‘practise your elevator pitch’. But it was one of those things that kept getting pushed down the to do list. To be honest, coming up with a rehearsed speech about who I am and why I’m great sounded quite frankly horrific. But after a bum-clenchingly embarrassing experience at the pub, I’ve reconsidered my opinion. And here’s why, as a small business owner, you should too. ...continue reading "Why you should perfect your elevator pitch TODAY"

Freelance copywriting: Week 1

It's the end of mGoodbye comfort zone, hello freelance copywritingy first week as a freelance copywriter, and *shock horror* I've just realised I haven't actually written anything yet.

Isn't that ridiculous?

I've been so caught up wrangling WordPress (this should be an Olympic sport by the way!), setting up
my business and doing other important freelancing activities like making coffee (!), that I've just not got around to it. So I thought I'd redress this with a blog post. One on my brand spanking new blog no less. ...continue reading "Freelance copywriting: Week 1"