5 reasons you need a copywriter in your life

Why do I need a copywriter questionIf you’re a small business owner you might wonder why you need a freelance copywriter on the ‘team'. If you only have a small marketing budget, the last thing you want to do is spend it on someone 'just doing some writing' when you could easily do that yourself.

Am I right? 

Well maybe you should make a cuppa and take a few minutes to read why that is, in fact, exactly what you should do:

...continue reading "5 reasons you need a copywriter in your life"

The impotence of proofreading

Colston Hall proofreading fail
Colston Hall, Bristol. Have you spotted the proofreading fail yet?

I've had a few embarrassing proofreading incidents in my time.

The worst, a good few years ago, was when I offered to make some invitations for Hubbie's parents (he was only my boyfriend then, so I was out to impress). ...continue reading "The impotence of proofreading"

Freelance copywriting: Week 1

It's the end of mGoodbye comfort zone, hello freelance copywritingy first week as a freelance copywriter, and *shock horror* I've just realised I haven't actually written anything yet.

Isn't that ridiculous?

I've been so caught up wrangling WordPress (this should be an Olympic sport by the way!), setting up
my business and doing other important freelancing activities like making coffee (!), that I've just not got around to it. So I thought I'd redress this with a blog post. One on my brand spanking new blog no less. ...continue reading "Freelance copywriting: Week 1"