10 tips to help you focus your mind and get writing

How easy do you find it to sit down and write?Beautiful picture to help you relax

Are you able to just turn on your laptop and get on with it?

Or do you often feel like you're just staring at the screen blankly trying to shake off a fogged-up brain and very real urge to fall asleep?

You might be desperate for your mind to focus, and inspiration to strike, but the lure of that next cuppa, or the ping of your phone, are just too much to ignore. ...continue reading "10 tips to help you focus your mind and write"

Keep your customers happy: Remove the pips from their lemon

Years ago, my copywriting tutor said to me:Take the pips out of your lemon

"If you’re serving fish and chips with a wedge of lemon on the side you should always remove the lemon pips. Not that anyone will notice that you have. But they’ll sure as hell notice if you haven’t.”

And she was right. ...continue reading "Keep your customers happy: Remove the pips from their lemons"