5 reasons you need a copywriter in your life

Why do I need a copywriter questionIf you’re a small business owner you might wonder why you need a freelance copywriter on the ‘team'. If you only have a small marketing budget, the last thing you want to do is spend it on someone 'just doing some writing' when you could easily do that yourself.

Am I right? 

Well maybe you should make a cuppa and take a few minutes to read why that is, in fact, exactly what you should do:

...continue reading "5 reasons you need a copywriter in your life"

The impotence of proofreading

Colston Hall proofreading fail
Colston Hall, Bristol. Have you spotted the proofreading fail yet?

I've had a few embarrassing proofreading incidents in my time.

The worst, a good few years ago, was when I offered to make some invitations for Hubbie's parents (he was only my boyfriend then, so I was out to impress). ...continue reading "The impotence of proofreading"