Why you should blog (even if it bores you to tears)
Often when I’m chatting to clients they say the same things:
I know I should be blogging but I just can’t find the time
I know I should be blogging but I never know what to write.
I even spoke to one who confessed to near constant guilt about her lack of blogging. She had started many posts – indeed she showed me a folder full – she just never got them over the line and published.
What if they’re just not good enough?
As a small business owner, blogging regularly can seem like a momentous task. Wracking your brain for ideas, hours spent writing and proofreading, and searching for attention-grabbing images. It can all feel like wasted time in a week where you have 27 other things higher on the priority list.
If you’re a small business owner you might wonder why you need a freelance copywriter on the ‘team'. If you only have a small marketing budget, the last thing you want to do is spend it on someone 'just doing some writing' when you could easily do thatyourself.
Am I right?
Well maybe you should make a cuppa and take a few minutes to read why that is, in fact, exactly what you should do:
Do you ASK your customers to share on social media?
It’s estimated that a third of the world’s entire population will use social media by 2020*.
Just think about that for a second. That’s 2.95 billion potential customers, all linked together, sharing information every second of the day.
And I’ll bet that the vast majority of your customers are among them. They're chatting to friends, writing witty comments on photos, reading blog posts and sharing information about products they like.
I had often heard the advice ‘practise your elevator pitch’. But it was one of those things that kept getting pushed down the to do list. To be honest, coming up with a rehearsed speech about who I am and why I’m great sounded quite frankly horrific. But after a bum-clenchingly embarrassing experience at the pub, I’ve reconsidered my opinion. And here’s why, as a small business owner, you should too. ...continue reading "Why you should perfect your elevator pitch TODAY"
It's the end of my first week as a freelance copywriter, and *shock horror* I've just realised I haven't actually written anything yet.
Isn't that ridiculous?
I've been so caught up wrangling WordPress (this should be an Olympic sport by the way!), setting up
my business and doing other important freelancing activities like making coffee (!), that I've just not got around to it. So I thought I'd redress this with a blog post. One on my brand spanking new blog no less. ...continue reading "Freelance copywriting: Week 1"