Why you should blog (even if it bores you to tears)

Often when I’m chatting to clients they say the same things:

I know I should be blogging but I just can’t find the time


I know I should be blogging but I never know what to write.

I even spoke to one who confessed to near constant guilt about her lack of blogging. She had started many posts – indeed she showed me a folder full – she just never got them over the line and published.

What if they’re just not good enough?

She whispered.

As a small business owner, blogging regularly can seem like a momentous task. Wracking your brain for ideas, hours spent writing and proofreading, and searching for attention-grabbing images. It can all feel like wasted time in a week where you have 27 other things higher on the priority list.

So is it really worth it, this blogging lark? ...continue reading "Why you need a business blog"

10 tips to help you focus your mind and get writing

How easy do you find it to sit down and write?Beautiful picture to help you relax

Are you able to just turn on your laptop and get on with it?

Or do you often feel like you're just staring at the screen blankly trying to shake off a fogged-up brain and very real urge to fall asleep?

You might be desperate for your mind to focus, and inspiration to strike, but the lure of that next cuppa, or the ping of your phone, are just too much to ignore. ...continue reading "10 tips to help you focus your mind and write"

Keep your customers happy: Remove the pips from their lemon

Years ago, my copywriting tutor said to me:Take the pips out of your lemon

"If you’re serving fish and chips with a wedge of lemon on the side you should always remove the lemon pips. Not that anyone will notice that you have. But they’ll sure as hell notice if you haven’t.”

And she was right. ...continue reading "Keep your customers happy: Remove the pips from their lemons"

Guerrilla marketing - 5 inexpensive ways to get noticed

Guerilla marketing by big business

I love guerrilla marketing. It can be a great way for small businesses to get some attention without a huge budget. All it takes is a little creativity and a sense of humour.

...continue reading "Guerrilla marketing – 5 inexpensive ways to get noticed"

5 reasons you need a copywriter in your life

Why do I need a copywriter questionIf you’re a small business owner you might wonder why you need a freelance copywriter on the ‘team'. If you only have a small marketing budget, the last thing you want to do is spend it on someone 'just doing some writing' when you could easily do that yourself.

Am I right? 

Well maybe you should make a cuppa and take a few minutes to read why that is, in fact, exactly what you should do:

...continue reading "5 reasons you need a copywriter in your life"

Do you ASK your customers to share on social media?

Sharing on Twitter
This company asked me to share a photo, on Twitter, of our butterflies when they hatched. So I did.

It’s estimated that a third of the world’s entire population will use social media by 2020*.

Just think about that for a second. That’s 2.95 billion potential customers, all linked together, sharing information every second of the day.

And I’ll bet that the vast majority of your customers are among them. They're chatting to friends, writing witty comments on photos, reading blog posts and sharing information about products they like.

And it’s this last bit, 'sharing information about products they like' that should have made you sit up and take notice. ...continue reading "Do you ASK your customers to share on social media?"

The impotence of proofreading

Colston Hall proofreading fail
Colston Hall, Bristol. Have you spotted the proofreading fail yet?

I've had a few embarrassing proofreading incidents in my time.

The worst, a good few years ago, was when I offered to make some invitations for Hubbie's parents (he was only my boyfriend then, so I was out to impress). ...continue reading "The impotence of proofreading"

Why you should perfect your elevator pitch TODAY

Help! I'm an unprepared freelancer, get me out of this elevatorI had often heard the advice ‘practise your elevator pitch’. But it was one of those things that kept getting pushed down the to do list. To be honest, coming up with a rehearsed speech about who I am and why I’m great sounded quite frankly horrific. But after a bum-clenchingly embarrassing experience at the pub, I’ve reconsidered my opinion. And here’s why, as a small business owner, you should too. ...continue reading "Why you should perfect your elevator pitch TODAY"

Freelance copywriting: Week 1

It's the end of mGoodbye comfort zone, hello freelance copywritingy first week as a freelance copywriter, and *shock horror* I've just realised I haven't actually written anything yet.

Isn't that ridiculous?

I've been so caught up wrangling WordPress (this should be an Olympic sport by the way!), setting up
my business and doing other important freelancing activities like making coffee (!), that I've just not got around to it. So I thought I'd redress this with a blog post. One on my brand spanking new blog no less. ...continue reading "Freelance copywriting: Week 1"