What should you look for in a freelance copywriter?

Are you looking for someone PASSIONATE about writing? A copywriter who LOVES words? Someone who can never let a misplaced apostrophe go unmentioned?


But that’s OK. You see I don’t really believe that those things make for a great copywriter.

So what DOES make a good copywriter?

It's about more than just writing.

A good freelance copywriter will:

  • learn about your business and the way you do things.
  • stop at nothing to understand your customers (where do they hang out? What kind of language do they use?).
  • get to grips with your tone of voice and the way you like to communicate with customers (or help you work it out if you’re struggling.).
  • thoroughly research your competitors (what are they doing? How can we do it better?)

And only then will they write.

And the copy they write will be damn good.

THAT, as far as I'm concerned, is the name of the game.

Anyway, you're not here to talk about that, are you?

My guess is you've come to this page to find out whether I'm the freelance copywriting gal for you. Fair enough. There's nothing worse than working with someone who's not a good fit for your business. Believe me I've tried!

So, first things first:

My name is Nicky Weelen. I focus on helping small businesses with their digital copywriting and content writing. Because I truly believe in the power of an awesome online presence to grow your business exponentially. And what's more, I believe it's the words you use that can make all the difference.

What's in it for you?

You'll have a professionally trained copywriter on the team

Copywriting training badgeI trained with The Copywriting Apprentice, in 2013. And I've carried on learning ever since. So you can be assured that my skills are up-to-date and relevant to the digital world today.

And even better, my varied business background (I’ve worked everywhere from IT at an Irish bank to a crazy golf course in Swindon), means I can research and write about any industry or subject you wish to throw at me.

You'll receive a flexible & friendly service...

As a freelance copywriter and mum, I sympathise with juggling a small business and a family. That’s why I like to make it easy. Need to chat copywriting outside of office hours? That’s fine. We can Skype, email, phone, use semaphore* - whatever works for you.

Although, if you’re near Bristol I do like to meet in person once in a while. After all, a cosy copywriting catch-up over a steaming cuppa makes a real difference. The more I get to know you and your business, the more my copy will sound like you could have written it yourself.

And that’s the goal, right?

...at reasonable copywriting rates

Being a freelance Bristol-based copywriter means no expensive agency overheads to pass on to you.

And for good measure, you get 2 sets of revisions included in the price. You also get as much, or as little, input as you like throughout the whole process.

So, what else would you like to know about Nicky Weelen Copywriting?

Nicky Weelen, Bristol-based freelance copywriter

My freelance copywriting experience? You can see recent examples of my work in my portfolio (coming soon).

My writing style? Try my blog. Although I can turn my hand to pretty much any tone of voice required.

(Disclaimer: I did struggle once when I tried to write a sales page in the voice of a New York gangsta'  - so maybe if that's what you're after you should go elsewhere. Just sayin'!)

What's it like to work with me? Well previous clients have described me as friendly, "like another member of the team", and "full of great ideas about all areas of the business".

I pride myself on being easy to work with, flexible (probably to a fault) and determined to exceed your expectations.

I am a Bristol-based freelance copywriter working with clients across the UK and beyond.

Sound good? Why not contact me for a free, no obligation chat about your business, and how my copywriting could help you grow online?

And if you got to the end of all that and still want to know more, come and say "hi" on social media using the links below.

* Btw, I can’t actually do semaphore, but would LOVE the excuse to learn!